Press Release

Published date: 14/11/2016

The House of Liquid is committed to producing and selling the finest E-Liquids on the market. Our #1 mission is to satisfy you, our customers. They say, the proof is in the pudding. We say, the proof is in our E-Liquids. The reviews and testimonials received on the website of House of Liquid speak for themselves and there are a lot of satisfied customers as well as other websites that have testified to the quality of our E-Liquids.

Looking back at the company's progress since its launch, there is no denying that the company has maintained its commitment to providing consumers with the best E-Liquid products on the market. It is equally worth noting that throughout the years, consumers have had the opportunity to witness the gradual growth of the company as it adapts to ever changing market conditions.

One of these conditions is complying with the TPD regulations.

The provisions of the TPD have now been incorporated into UK law through the Tobacco and Related Products Regulations 2016 (TRPRs). In the end, it comes down to better quality control; more rigorous standards which mean only high-quality sellers will be able to exist in the marketplace - a change that is positive for everyone.

Stage 1: 

The El Toro range.

We are pleased to announce that the following E-Liquids have successfully passed and are fully compliant with the TPD.

  • Cigarillos
  • Cigarillo Brasileiro
  • Eden
  • Minotor
  • Puros
  • Puros Dark


Stage 2: 

The Pure Extracts range.

Very shortly we expect a number of old favourites listed below to pass the TPD registration, as well as new and exciting liquids for both the El Toro tobaccos and Pure Extracts ranges.

  • Caramel Cream
  • Cinnamon Cookies
  • Frozen Orange
  • Pure Menthol

We expect the Pure Extracts organic range to be approved very shortly and then we will start restocking these liquids. But until they are approved we are only allowed to sell our existing stock which has all but run out.

The rules on E-Liquids will start to take effect from 20th November 2016 however since 20th May 2016, the advertising of E-Liquids is severely restricted and will be banned completely on Television, Radio, and Digital Marketing. As a result of this, all discount codes & special offers will be removed from the site on 20th November 2016 as these could be classified as a 'promotion' which is now also prohibited under the TPD. 

We stand behind our brand and the strength of our product, and we will be constantly perfecting our formula with scientific precision to ensure that our customers are continually coming back for more. 


The House of Liquid